A commercial corporate photography commission created in an editorial style for Veramed, a UK-based clinical research organisation, at its Bengaluru office.
The brief combined two distinct visual approaches: studio-quality executive portraits of the senior leadership team against a specific backdrop, alongside authentic lifestyle imagery capturing the people, culture and working environment.
As part of Veramed's rebranding initiative, the photography needed to also seamlessly complement imagery produced at the company's UK location while highlighting its growing presence and expertise in India. The newly introduced brand identity was incorporated subtly throughout the shoot, allowing the refreshed logo to appear naturally within real workplace moments rather than feeling staged.
Projects like these demand more than technical photography - they require meticulous planning, efficient execution and the ability to produce a variety of high-quality images within tight schedules and confined spaces.
Following a detailed location recce and a carefully planned shot list, the entire production, including executive portraits and workplace storytelling, was completed in a single day without disrupting the client's operations.
The result was a versatile image library that satisfied both the client and creative agency, with a selection of photographs used across Veramed's website, recruitment campaigns and broader marketing communications.
